Trade-Association Endorsements, Postal & Online Responses, and Other Factors Affecting Response Rates: Reflections on a Survey of Micro-Firms

In this paper we conduct an in-depth ex-post review of our original survey, to explore the impact of several factors (such as the type of trade-association support and message frequency/type) on response rates in our micro-firm case. The paper ends with a comprehensive set of suggestions for future researchers.

The Paper

View the abstract and this paper in full (for free) at The Electronic Journal of Business Research Methods (EJBRM) (scroll down to the fourth paper on the page). This paper is Open Access, so anyone can read it for free, without creating an account anywhere.

Cite the paper: Betton, M. E., Branston, J. R., and Tomlinson, P. R. (2020), Trade-Association Endorsements, Postal & Online Responses, and Other Factors Affecting Response Rates: Reflections on a Survey of Micro-Firms. The Electronic Journal of Business Research Methods, 18(1), pp.39-52, available online at www.ejbrm.com. doi:10.34190/JBRM.18.1.004.

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Email: m.betton@bath.ac.uk